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Have Corporate Twitter Accounts’ Banter Jumped the Shark With O2 and Tesco’s Exchanges?

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o2-tesco-banterThe popular O2 Twitter account, which once amused us all by being moderately self-aware about its crappy service, has spread its wings a little, engaging in some “banter” with whoever does the tweets for corporate giant Tesco. Is this chummy big business tweeting all getting a bit much? O2′s latest attempt at veering off-message to [...]

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